Cassie McD

Hi, I’m Cass, a communications and content marketing professional specialising in entertainment and interactive media for the past decade.

I’ve had the privilege of working with globally recognised studios and brands including SMG Studio, Gameloft, HarperCollins, Hasbro, and Netflix, leading social strategy, go-to-market (GTM) planning, PR and influencer campaigns, and large-scale public-facing events. My work sits at the intersection of community, storytelling, and commercial strategy — helping games and entertainment brands connect with audiences in ways that feel meaningful, not manufactured.

I’ve contributed to the successful launches and long-term growth of titles such as The Oregon Trail, My Little Pony: Mane Merge, Risk: Global Domination, and Moving Out. Most recently, I worked on Gameloft’s revival of the iconic Carmen Sandiego IP, helping introduce a legendary brand to a new generation while honouring the nostalgia of longtime fans.

I’m especially passionate about building marketing foundations early — aligning audience sentiment, brand identity, and product positioning long before launch day.

Are you an indie developer looking for marketing support? It’s never too early in development to start shaping your audience strategy. From sentiment analysis and community foundations to full GTM planning, I help teams set their games up for long-term success, not just launch-day noise.