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Wordplay vs Brand Responsibility: Making the RIGHT Choice for a GLOWING Campaign
There’s clever marketing… and then there’s “what were they thinking?” Brisbane, Australia – May 21, 2025 — Recently, Australian oral care brand White Glo launched a campaign across Melbourne trams with the slogan: “Melburnians, make the White Choice today!” As a marketer, I get the intention. It’s a pun. It plays off the brand name. It…